30 September 2015
Team Marque Haus
Latest News
Research suggests that your logo’s design, more specifically its colours, have more bearing on your customers’ opinions than you might think.
Neuroscientist Bevil Conway, who has focused his recent research almost entirely on the neural machinery behind colour, believes the science behind colour processing to be very powerful and completely underexploited.
The implications of a colour’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colours could increase the effectiveness of your company’s branding methods.
According to research complied by web design and marketing company WebPageFX, people make a subconscious judgement about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on colour alone. In fact, almost 85% of consumers cite colour as the primary reason they buy a particular product, and 80% of people believe colour increases brand recognition.
RED
Red is often associated with the heat of sun and fire and is considered a high-arousal colour, often stimulating people to take risks, according to colour think tank, Pantone. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger.
YELLOW
Yellow is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of optimism and hope or cowardice and betrayal.
BLUE
Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.
ORANGE
Orange is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of energy, balance, and warmth.
GREEN
Green is often associated with the coolness of leaves. People often associate it with nature, health, good luck, and jealousy.
PURPLE
Purple is generally considered a low-arousal colour. It may stimulate feelings of spirituality, mystery, royalty, or arrogance.
By understanding the subconscious psychological effects of colours you use in your branding, uniforms and promotion gear, you can better target you niche audiences and effectively market you company’s image in a visually stimulating way. This is especially important when you are redesigning your brand image.
When used properly, you can use the psychological impact of colour to your advantage in branding, design, marketing, and promotion materials to get the best possible results from every strategy.
Sources:
How to choose a colour scheme for your logo design
What Your Logo’s Color Says About Your Company (Infographic)
Psychology of Color [Infographic]
Tags: branding, logo
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13 August 2015
Team Marque Haus
Latest News
The wise adage, “You never get a second chance to make a first impression,” plays a critical role in every business. From corporate empires to coffee shops, many business owners are choosing to implement a corporate uniform to present a flawless first impression. Helping your staff exude a professional appearance corporate uniforms can not only boost the morale of your employees, but also solidify your branding strategy in the eyes of your customers.
Not only does your branding strategy and corporate appearance benefit from uniforms, but your employees enjoy several advantages. Corporate uniforms help bond individuals with their team. Every person working at a coffee shop, business centre, or supermarket wants to feel like they belong to a strong and successful team. Corporate uniforms make employees feel valued, needed, and motivated to be more productive.
In addition, stylish corporate uniforms save your employees both time and money by allowing them to fully focus on their job responsibilities.
What to Consider When Choosing Your Corporate Apparel:
- Practicality: It is of great importance that your corporate uniforms are functional as well as fashionable. You want to ensure that your employees can move around comfortably, and that the uniforms will maintain a sharp appearance.
- Aesthetic Appearance: Choosing stylish corporate uniforms not only make the apparel enjoyable for your employees to wear, but it also exudes sophistication for your company. Think about your branding strategy, and how it would be best to portray that appearance. Do you want to portray chic luxury, or casual relaxation? Before implementing corporate uniforms, consider taking a survey of what your employees would like. By incorporating your staff into the process, you foster further employee ownership of the idea among your employees.
- Colour: If your company already has specific colours associated with the branding strategy, you may want to purchase matching corporate uniforms. On the other hand, you can use colour to make a bold statement about your business. Corporate uniforms in loud colours make customers think modern thoughts, whereas less ostentatious corporate uniforms conjure up connotations of homeliness.
- Logos: Every item in our corporate uniform range can be quickly and easily personalized. Whether you want to add a small, discreet logo to your corporate uniform, or emblazon your company motto, we can create the perfect design. We brand items using heat transfer and embroidery, and we will be happy to advise you on logo placement and corporate uniform design.
Your uniform is important as it’s an extension of your brand. By choosing wisely, you can create a team environment that also furthers your branding strategy.
Tags: branding, how-to, uniforms
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